Digital Marketing and AI Mastery: A 4-week Revenue Growth Program

Digital Marketing and AI Mastery: A 4-week Revenue Growth Program

This 4-week program helps businesses grow with digital marketing strategies and includes a ChatGPT subscription grant.

By Orange County Inland Empire SBDC

Date and time

June 3 · 4:30pm - June 24 · 6pm PDT

Location

Greater Irvine Chamber of Commerce

36 Executive Park suite 100 Irvine, CA 92614

About this event

  • Event lasts 21 days 1 hour

Tuesdays | June 3 – 24


Join our 4-week program designed to help small businesses boost revenue by 10% through digital marketing strategies, AI tools, and hands-on projects. By the end, you’ll walk away with a personalized marketing plan, stronger competitive insights, and actionable tactics to grow your business online. Complete all sessions and earn a one-year ChatGPT subscription grant.

Program Breakdown:

Week 1: Building a Strong Marketing Plan (In Person)

  • Fundamentals of digital marketing
  • Website optimization for conversions
  • Establishing your online brand identity
  • Interactive exercise: Use AI to compare your digital presence with competitors

Week 2: Leveraging Analytics for Business Growth (Zoom)

  • Introduction to data-driven marketing
  • Tools like Microsoft Clarity to measure performance
  • Using insights to improve campaigns
  • Interactive exercise: Identify your ideal customer and use AI to refine your strategy

Week 3: Enhancing Competitiveness in the Market (Zoom)

  • Finding your unique selling proposition (USP)
  • Competitor analysis techniques
  • Market positioning strategies
  • Interactive session: Learn how to use SEMRush + receive a free report

Week 4: Revenue Growth Strategies for Small Businesses (In Person)

  • Sales funnel optimization
  • Paid ad strategy (Google & social media)
  • Retention and repeat customer tactics
  • Interactive exercise: Create a 30-day revenue plan + social media calendar

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Organized by

Orange County Inland Empire SBDC

The Orange County Inland Empire SBDC Network is funded in part though a cooperative agreement with the U.S. Small Business Administration and California State University Fullerton and extended to the public on a non-discriminatory basis. SBA, Governor’s Office of Business and Economic Development, and California State University, Fullerton cannot endorse any view, product, opinions or services of any external parties or activities.

The Orange County Inland Empire SBDC Network is funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.

*Disability: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Katrina Smith at kmpayne@fullerton.edu or 800-616-7232.

*Refund and cancellations: You must give our office 48 hours notice of any changes or cancellations.

If the cancellations or change is not done 48 hours before the event, a full registration fee will be charged.

Our 48-HOUR RULE is Strictly Enforced!