Tuesdays | June 3 – 24

Join our 4-week program designed to help small businesses boost revenue by 10% through digital marketing strategies, AI tools, and hands-on projects. By the end, you’ll walk away with a personalized marketing plan, stronger competitive insights, and actionable tactics to grow your business online. Complete all sessions and earn a one-year ChatGPT subscription grant.

Program Breakdown:

Week 1: Building a Strong Marketing Plan (In Person)

Fundamentals of digital marketing
Website optimization for conversions
Establishing your online brand identity
Interactive exercise: Use AI to compare your digital presence with competitors

Week 2: Leveraging Analytics for Business Growth (Zoom)

Introduction to data-driven marketing
Tools like Microsoft Clarity to measure performance
Using insights to improve campaigns
Interactive exercise: Identify your ideal customer and use AI to refine your strategy

Week 3: Enhancing Competitiveness in the Market (Zoom)

Finding your unique selling proposition (USP)
Competitor analysis techniques
Market positioning strategies
Interactive session: Learn how to use SEMRush + receive a free report

Week 4: Revenue Growth Strategies for Small Businesses (In Person)

Sales funnel optimization
Paid ad strategy (Google & social media)
Retention and repeat customer tactics
Interactive exercise: Create a 30-day revenue plan + social media calendar

Eligibility:

Business generates at least $100,000 in annual revenue
A current business license in the City of Irvine
Business in good standing with the City of Irvine

Digital Marketing and AI Mastery: A 4-week Revenue Growth Program