Join us as we partner with AdRoll for a close up look at how the smartest agencies turn data and technology into revenue-driving marketing for their clients.

We’re bringing together agency executives and AdRoll platform experts to uncover how to make your display, social, and email advertising work together to accelerate business growth. This will include best practices and strategies learned from over 350K campaigns.

During our panel you’ll learn:

How agencies can use technology to scale marketing impact
Attribution modeling and marketing channel measurement
Real world case studies from real clients

There will also be plenty of time for Q&A, meeting incredible marketers, and enjoying the sounds of our DJs.

AGENDA:

6:15PM - Arrival

6:30PM - Drinks & Networking

7:00PM - Presentations from AdRoll

7:45PM - Audience QA

8:00PM - Drinks & Networking Continue

The Speakers...

Opening Remarks:

Alan O'Donovan

(Agency Account Director, AdRoll)

Alan has worked in the advertising industry for over 10 years and is a self confessed media nerd. He started off working in television and radio before making the move to digital. He has worked with major brands and agencies across Europe before making the move to NYC. Alan handles all of AdRoll's large agency business on the East coast.

Ailbhe Grogan

(Small Business Agency Lead, North America, AdRoll)

Ailbhe (A-l-v-a) has been with the AdRoll Group for over 4 years, originally working in their EMEA HQ in Dublin, Ireland. Ailbhe relocated to New York last year to head up AdRoll’s Small Agency Team which aims to empower ambitious agencies to grow their business through innovative and strategic campaigns. With this team rapidly growing, Ailbhe helps manage Account Managers, Campaign Managers, and New Business Sales. Ask her where the best Guiness in New York is, she has strong opinions and is ready to share!

Panel:

Meghan Blohm (Moderator)

(Strategic Agency Account Executive, AdRoll)

Meghan is a Strategic Account Executive for the AdRoll Agency team. She has Digital Marketing experience in operations, campaign management, and sales. When Meghan's not working you can find me spoiling my two pups, planning her next travels, or enjoying the beach. Another fun fact: She used to be a brewer for Freehouse Brewery in Charleston.

Lee Goldberg

(Co-Founder, President, and Partner, Vector Media Group Inc.)

Lee Goldberg has been a noted Internet Marketing thought leader since 2001. Having worked with firms ranging from local startups to Fortune 100 companies, Lee specializes in Organic Search Engine Optimization (SEO), Web Analytics consulting, Conversion Rate Optimization, and Paid Search Management. Lee is a Google Adwords Qualified Partner, a Yahoo! Sponsored Search Ambassador, and a Microsoft adExcellence Member, and is a published author and frequent columnist on several industry websites. He is also a member of the Search Engine Marketing Professional Association (SEMPO), and is a regular panelist at Internet marketing conferences. Additionally, Lee serves on the Board of Directors of the Falcone Center for Entrepreneurship at the Martin J. Whitman School of Management at Syracuse University.

Jessy Preston

(Mid Market Agency Lead, North America, AdRoll)

Jessy has been in the agency and tech industry for over a decade now. After playing collegiate basketball, she started off her career at Goodby, Silverstein & Partners where she managed initiatives for enterprise clients. From there, she moved to Say Media where she had the opportunity to partner with top agencies in North America as well as grow and develop the account management and content management departments. Now she has been at AdRoll for 4.5 years and is currently heading up the Mid Market Agency team in Norther America. Jessy also has an identical twin who has worked in the AdTech space for over a decade.

Nelson Elliott

(VP, Biddable Media, Croud)

Nelson Elliott has been in digital since 2011, when he started in traffic acquisition for an ecommerce network. He then moved to the agency side with MEC (now Wavemaker), where he ran search for Fortune 500 clients. In 2016, he joined Croud to help build the New York office - Croud's 4th office globally. There he runs paid search, paid social, and programmatic for the company's rapidly-growing US client base.

Kendra Wilkins

(Sr. Product Specialist, AdRoll)

Kendra has been with AdRoll Group for 4 years, dedicating the most recent year to the pursuit of building an attribution and incrementality offering for all types of businesses. With over 6 years of experience in the world of digital media, Kendra has focused her career on developing products and tools that help customers measure the real impact of their marketing spend. Many know her as Kenny and she has a very strict stance on the best maple syrup in the world (hint: from Vermont).

Event Sponsored By...

AdRoll is a Growth Platform that makes your display, social, and email advertising work together to drive more revenue, with less effort from you. It’s built on powerful technology that completes your view of the customer and automates your marketing—leading to smarter decisions and accelerated business growth. With the perfect blend of ease and insights, it’s never been easier to attract new audiences and get more customers shopping. Built for performance, AdRoll sees over 37,000 generate more than $246 billion in sales annually.

Drinks By...

Event Organized By...

Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.

Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since hosted events in some of the world's most innovative cities.

With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.

The Venue - Alley Powered by Verizon

Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

Digital DUMBO "Dare to Grow!" Presented by AdRoll