A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four - 1.5 hour cohort workshops, must attend all sessions!

Session 1 - YOUR WEBSITE

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session we will cover:

Securing your domain name
E-commerce platforms
Hosting platforms
Website Content
Blogs
Merchant Accounts
Return & Privacy policies
On-site Marketing

Session 2 - DRIVING TRAFFIC

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session we will cover:

Social Media Marketing
Ads
YouTube
Email Marketing

Session 3 - MARKETPLACES

How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session we will cover:

Marketplaces
Social Commerce
Pricing Considerations
Groupon
Online Directories

Session 4 - SCALABILITY - KPIS FOR YOUR ROI

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session we will cover:

Packaging & Shipping
Key Performance Indicators for goals and controls
Growth & Sustainability

Digital Bootcamp 2022