Digital Analytics Meetup by Ctrl Digital (Malmö)

Tickets
Ordinary tickets are sold out. We’ll now hand-pick participants. Sign up for the waitlist for a chance to receive a VIP ticket.

Speakers
✅ Vibeke Specht will decode the GDPR for marketers. Can data protection be used as an advantage in marketing, and what does it actually mean to run compliant digital marketing today?

✅ Johan Strand will show how to unlock AI and LLM capabilities directly in your SQL queries with Gemini in BigQuery. Expect practical use cases for AI.GENERATE() and how to analyze qualitative data with ease.

✅ Calle Ström will guide you through the evolving landscape of tracking in digital marketing. We’ll explore the different types of campaign tracking, why they are critical for understanding customer journeys and optimizing marketing in 2025, and what the impact could be if valuable data is lost.

✅ Anton Gezelius will share how to master Affiliate attribution. Learn how to avoid common tracking mistakes before they impact your results, understand why conversions often look different across platforms (and why that’s normal).

✅ Fredric Lundgren will present Privacy in Digital Marketing: The IKEA Way. He’ll discuss balancing performance and compliance, building trust through responsible data use, and turning regulations into opportunities for smarter marketing.

✅ Caroline Vidal will explore how to analyze data through natural language with AI in BigQuery. She’ll cover data preparation in Google Cloud, best practices for writing prompts in Data Canvas, and key things to know about Gemini in Google Cloud.

Event Info
Whether you're a seasoned industry veteran, just starting your career as an analyst, or simply curious about data-driven insights, our meetups have something for everyone. The Digital Analytics Meetup offers you the chance to delve into the world of digital analytics and marketing alongside like-minded individuals.

During these events, we will cover a wide range of topics and tools – Google Analytics, BigQuery, AI, marketing, tag management, privacy & compliance, and much more.

Our meetups are also a great opportunity to network with other professionals, share experiences, and build connections for future collaborations.

Presentations will be held in English - register today to secure your spot!