Developing Your IPP – A Hands-on Workshop

Developing Your IPP – A Hands-on Workshop

Workshop Alert: Developing Your IPP – A Hands-on Workshop

By Channel Marketing Association

Date and time

Location

Online

About this event

  • Event lasts 1 hour

Your Ideal Partner Profile (IPP) can make or break your channel strategy—but 64% of channel marketers still don’t have one. In this interactive workshop, Leslie Vitrano Hubright, VP of Global IT Channel Ecosystem at Schneider Electric and CMA Board Member, walks you through CMA’s proven 9-step framework for building a powerful, data-driven IPP. Learn how to identify when a new IPP is needed, align with your go-to-market strategy, and avoid the pitfalls of a one-size-fits-all partner approach. You’ll leave this session with a draft IPP in hand—and a clear path to attracting and engaging the right partners to grow your business.

This is a working session, so come ready to think, reflect, and sketch out what’s next for your partner strategy.

🧠 Let’s build better together.

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Channel Marketing Association

Welcome to the Channel Marketing Association, the brainchild of Amy Bailey and Kathryn Rose, revolutionizing collaboration in Channel Marketing. Our mission is to build an exclusive community for Channel marketers to connect, share knowledge, and grow. Join us and participate in a journey towards collaboration, innovation, and collective success in Channel Marketing.

Dive into the heart of Channel Marketing with our diverse series of events at the Channel Marketing Association. From insightful webinars and 'Tools Tuesday' for the latest in industry tech to 'Masterminds' sessions for deep strategic thinking, we design our events to ignite your passion and proficiency. Kickstart your week with 'Motivation Monday,' power through with 'Finish it Friday,' and more – each day brings a new opportunity to learn, connect, and grow in our vibrant community.

FreeSep 10 · 10:00 AM PDT