Developing You and Your Teams’ SEO/PPC Expertise

As the line between paid and organic continues to blur, it's never been more important to understand the entire search spectrum. Unfortunately, many individuals and organizations struggle bridging the gap between paid and organic search, whether you’re a PPC-er who wants to learn SEO or an SEO wanting to learn PPC. The goal of this presentation is to provide attendees with best practices around cross-training yourself and your team, concluding with practical examples of how to maximize efficiencies between the two channels.

3 THINGS YOU'LL LEARN:

• How to Create Your Own Digital Marketing Curriculum

• How to Integrate Cross Training into Team Management

• Best practices for integrating paid and organic search in your daily work

ABOUT JONATHAN

Over the last decade, Jonathan Wilson has created and scaled world-class integrated search programs, for startups, agencies, and Fortune 500 companies across the United States. Outside of work, Jonathan volunteers by building digital marketing curriculum for secondary and higher education institutions. He has spoken at Web Analytics Wednesday, Pubcon Pro, and the Digital Summit series.