Content is the heartbeat of your brand, but without a strategy, it is just noise. This workshop helps you build a focused, goal-driven content roadmap that speaks to their audience and drives real results.
You will learn how to align your messaging with your business objectives, plan content across channels, and leverage simple tools (including AI) to stay consistent without burnout. Whether you are marketing for NVSBW, the holidays, or long-term growth, this session sets the foundation for content that performs.
What You’ll Learn:
- How to define your content goals (awareness, engagement, conversion)
- Mapping your customer journey and matching it with the right content
- Choosing the right platforms and formats for your audience
- Creating a content calendar for consistency and clarity
- Tips for using AI and templates to simplify content creation
