Developing a Marketing Strategy | LM, 6/11

Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. During this course, you will:

•Define the “why” behind why you are in business

•Map out your customer using a customer persona

•Develop your unique value proposition (UVP)

•Write and deliver an elevator pitch

•Understand the value and role of digital marketing in a business strategy.

This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”

Class Duration: 2 Hours

Please note: This is an online webinar. You will receive the details needed to join within 24 hours of the scheduled start time. To receive these details, you MUST register beforehand.

Note we do not record our meetings and only those who attend will receive the materials.