Every startup founder knows the importance of establishing a go-to-market strategy, but this can be a daunting task without the right guidance and framework.

D.K. Smith is the CEO/President of D.K. Smith & Co., an operations strategy and investment firm for social impact companies and startups. He will be walking through the following steps to put together a go-to-market strategy to accelerate growth:

• Goal: Finding product/market fit
• How: Focus on validating hypotheses
• What: Product developed vs. customer needs
• Who: Customers vs. End-users
• Tactics: Low cost go-to-market options (low code/no code)

This will be an interactive discussion so please bring your questions. We're looking forward to seeing you at the event!