$450 – $650

Develop Your Second in Command

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$450 – $650

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DEVELOP YOUR SECONDS IN COMMAND - Upgrade your role as CEO and empower your leaders to dramatically scale your business - February 15, 2022

About this event

Unleash your company’s full potential by upgrading your role as CEO and helping your Seconds in Command to fully develop their roles as COO, GM, Chief of Staff and Division Leaders.

Create transparency and accountability on your team and dramatically scale your organization-–while freeing up your time as owner.

This virtual workshop is 100% Jeffrey, where you will learn from him, be able to pose questions and challenges directly to him, and network with your peers attending this event.

You will receive templates and tools to super charge your company’s performance. Plus you’ll learn recruiting best practices when hiring from the outside.

Register your “key leaders” for this event, and they will learn first hand what you need from them in order to foster massive business growth. One ticket per attendee.

Early bird ends January 31st and saves you $200 per ticket. Email my office for the "4 for 3" discount, and you can bring your team and grow together.


1. Gain clarity on your role as CEO, what should you start doing, keep doing and stop doing.

2. Learn the 4 key responsibilities that all owners must take on, no matter what else they delegate.

3. Understand the core responsibilities and success metrics of the Second In Command.

4. Learn how to Implement Jeffrey's “Delegation Ladder” between CEO and second in command, so you get absolute clarity on who does what.

5. Learn the single most difficult responsibility of a Second In Command, and why it is critical for a company’s success.

6. The CEO and the Second In Command each have key responsibilities. Get on the same page using Jeffrey’s Accountability Agreement, and learn how to use it ongoing.

7. Identify the right Organization Chart for your company’s growth.

8. Learn where to find your next Second in Command, internally or externally, with recruiting and interviewing tips.


Owners who attend will learn how to hand off responsibilities, nurture other leaders, and grow into the role of visionary and hyper effective CEO/Leaders.

Key employees who attend (Division Leaders, GMs, COOs, Operational Leaders) will learn where to improve themselves and the skills they need to master.

Both sides (owners and employees) will learn how to work together with more mutual trust, efficiency and respect for each other’s roles.


1. Join Jeffrey for a Zoom Cocktail Hour afterward, to get to know him and each other better, maybe ask a final question.

2. Use Jeffrey’s "CEO/Second-In-Command Collaboration Scorecard" before you attend, to open your eyes and help you and your second in command be best prepared during this event.

3. Jeffrey Scott will shares his latest thinking for creating dynamic “leadership teams” needed to succeed in the future.

4. You will receive Jeffrey’s updated Accountability Agreements template, to help you get owners and their second in command on the same page.

5. Jeffrey will provide a rubric to help you identify where the CEO should spend their time vs the Second In Command (GM or COO)


11am ET - Start with program points 1-8

12am - Open Q/A

12:30 - Lunch with your peers, network, discuss what you have learned

1:00 - Finish content, learn the tools provided by Jeffrey,

2:00 - Develop your "go forward" plan with your peers.

2:30 - Jeffrey on the Hot Seat, get your questions answered and challenges figured out.

3:15 - Final Tools And How to use them.

4:00 - END of of event, but you can stay to network with your peers in our “break out rooms”

4:45 - Zoom closed.

7pm - Cocktail Zoom Hour, for those who want to attend.


1. More clarity at the top, knowing what each leadership position should be doing as a priority to achieve future goals.

2. Increased speed of execution, by implementing an "accountability agreement" between the owner and their seconds-in-command, (or COO and Divisions Managers) so each stays in their lane.

3. Confidence that you are implementing the right organizational structures for your company, to keep you growing strong into the future.

4. Improved transparency and accountability throughout your organization; from the leadership team down to the divisions, sales people and crews.

5. Network and share your learning with like-minded peers in our industry.


This event was first held at Mariani Landscape, the largest landscape company on the continent! Frank Mariani loved the event, "Jeffrey brings ideas that can be put to use right away” and Frank's COO, Fred Wacker said: "Jeffrey's program was dynamic, educational, innovative and engaging from start to finish"

"A day well spent gaining a wealth of ideas and knowledge" - Brian Link, Great Oaks Landscaping.

"Never thought about the value of an accountability agreement or roles of CEO/COO until I attended this event" - Reg Robertson, Custom Lawn & Landscape, Inc.

"Jeffrey is an inspiring example in life and his influence impacts you both professionally and personally" - Doug Reaves, R and D Landscape.

"This...was a valuable time for my Business Manager and I to define our working relationship and to understand each other better by creating an accountability contract. My Business Manager has become much more effective and confident thanks to this event." - Andrew Blanchford, Blanchford Landscape Group.

Early bird ends January 31st and saves you $200 per ticket. Email corine@jeffreyscott.biz for the "4 for 3" discount, and you can bring your team and grow together.


Jeffrey Scott is the leading authority on growth, leadership development and profit maximization in the landscape industry. He is the inventor of Green Light Selling (a profit-driven sales approach), and founder of the Destination Company® culture program, both of which have been adopted by hundreds of landscape firms across the continent. He has helped full service companies reach 20% net profit margin, and will show you how to run a more successful enterprise that you can scale, while better enjoying the life you deserve.


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Organizer Jeffrey Scott Consulting, Inc

Organizer of Develop Your Second in Command

Jeffrey Scott, MBA, is the leading authority on growth and profit maximization in the landscape industry. 

He grew his landscape company into a successful $15 million multi-discipline enterprise, and he's now devoted to helping others achieve profound success. 

His clients on average see a 27% profit improvement in their first year alone.

He has consulted with over two hundred landscape companies and facilitates the largest global peer group of landscape business owners in the world. 

Jeffrey is the founder of the Destination Company® culture program, which has been adopted by hundreds  of landscape firms across the continent, allowing companies to attract and retain the best employees and build their competitive advantage. 

He has worked with national brands such as Caterpillar, Case equipment, Spring Green, Greenius and LMN software.

As a sought-after keynote speaker and author of 3 books, he is invited back year over year to present at the top industry events.

Jeffrey is the only business expert in the green industry that has consulted world-wide, in the US, Canada and Europe, and who has also been elected to the Million Dollar Consulting® Hall-of-Fame.

He has published hundreds of articles in all the major industry publications and over 10,000 people read his weekly newsletter, Growth Tips.

Personally he enjoys hiking with his dog every morning, mountain biking, racing fast cars, traveling around the globe with his wife, and supporting worthwhile charities, for example, those that focus on growing the green industry workforce, helping high school students build sustainable communities in the third world, and Doctors Without Borders.

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