Designing for Print in the New Media Mix

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This event has been postponed, we will contact you with a new date and time shortly!

Designing for Print in the New Media Mix

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Grand Pacific Palisades Resort Ocean View Terrace Room 5805 Armada Drive Carlsbad, CA 92008

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Description


P O S T P O N E D - New date to be announced shortly.

Where do we fit in? Is print truly a waning media? Is it being replaced by ‘disruptive technology’?

Integrated marketing, multi-channel distribution, social media and social networking are a few of the terms we use to describe new business models—business models implemented by advertisers, marketers and media strategists. We all use new devices, many hand held, as primary sources for communication and intra-connectivity which leads us to question traditional, legacy media like television, radio and print.

In this presentation Daniel Dejan, etc Print & Creative Manager for Sappi North America, leads a discussion on how print can rethink its share of the communication pie. Daniel will: incorporate research from the Sappi Life with Print US and European campaigns; demonstrate the unique way print adds value by capturing memories, imagination and attention to build brands; and show how print can sell goods and deliver corporate messages.

Additionally, Daniel will prove prints effectiveness as part of the communications mix:

  • How does print complement social networking?
  • How can you marry print with the internet?
  • How are eReaders and tablets impacting publishing and their readership?
  • How using QR codes and Augmented Reality codes can push and extend the relationship between digital and paper while simultaneously showcasing new experiences?

Join Sappi North America, Spicers and Precision Litho to find out!

A boxed lunch will be served to all attendees. Happy hour, immediately following, will take place at Karl Strauss Brewery from 3pm-6pm, located at 5801 Armada Dr, Carlsbad, CA 92008

Space is limited, RSVP by August 11th.