Changing customer behaviour, advancements in technology and global hyper competition have sparked an unprecedented demand for creativity and innovation. Design Thinking has proven to be superior in helping teams and leaders around the world to create new products, services, and business models that customers care about. The workshop leverages customer-centric, “outside-in” techniques to generate applications that drive employee productivity, improve operational performance, and increase customer engagement and satisfaction.

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WHO SHOULD ATTEND

This course is suitable for business and technology professional, leader, director, executive, CIO, CTO, CDO, CFO, COO, CMO, and CEO from any industry.

FOR LEADERS

Create the sense of urgency and momentum around digital and technology - being aware of the challenge, knowing where the company stands today, where it needs to be, and how to get started.

FOR INNOVATORS

Create processes to turn ideas into marketable products and services with TinkTank's innovation framework: strategy, culture, organization and process, and technology. The first two provide the spark, and the latter two the processes for commercialization.

FOR CHANGE AGENT

Discover the latest insights, best practices and use cases on how businesses shift their investments from older technologies and strategies to new and innovative business models - help your business define benefits and opportunities.

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AGENDA

Module 01: Design Thinking to nurture an innovative organizational culture.

Determine if your purpose matter.

Simplify purpose and turn it into narratives that inspire, then into brand promise.

Build authenticity and trust.

Module 02: Determine best CX strategy for your organization.

Identify the values that drive customer loyalty.

Identify barriers and enablers to drive great experience.

Develop an implementation plan to align product & processes.

Create commercial values linked to CX.

Module 03: Design Thinking and customer-centricity and employee experience.

Create a customer journey map across multiple channels.

Build employee experience that mirrors the CX.

Align social media strategy with CX strategy.

Module 04: Design Thinking as a methodology to drive business innovation.

Select the right team members and how to facilitate.

Transition through the phases of inspiration, ideation, and implementation.

Create solutions using tools like visualization, mapping, and storytelling.

Apply design thinking methodology to specific challenges.

Module 05: Customer centricity product development.

Challenge conventional thinking.

Involve your customers in product development.

Use co-creation as part of your marketing strategy.

Get closer to customers and foster brand communities.

Module 06: Align social media strategy with CX strategy.

How top brands are performing on social media.

Speak to the customer on social media.

Create an online tribe.

What to do when it goes wrong.

Measure your social media success.

Module 07: Devise customer value with UX rapid prototyping.

How rapid prototyping can reduce cost and risk.

Design user personas.

Different levels, options, and tools for prototyping.

Select an appropriate prototyping technique.

Interpret user feedback in relation to product and process development.

Module 08: Group presentation.

Take time for group sharing and also for individual reflection on how the learning’s apply to others problems you are facing in the organization.

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ABOUT TINKTANK

TinkTank provides leadership learning platforms, tech consulting services, and talent placement solutions. We are a futuristic and innovative organization helping business leaders navigate the transition to the digital era.

We partner with organizations to empower their most valuable asset - their talents, to be future ready. We curate content for specific industries to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to inspire and equip business leaders to achieve extraordinary results.

Our consultants have decades of experience supporting diverse learning & business technology needs of leading organizations across multiple industries and countries. We apply our industry experience and learning best practices to evaluate, define, and build customized learning & consulting framework according to your organisation’s business goals.

We believe our experiential learning methodology transforms behavior to create outstanding and future ready individuals who in return will contribute to the betterment of our society.