Event Information
Description
You are invited to Queen’s College Design Thinking Crash Course!
Why Design Thinking?
Design Thinking is an empathy-driven, human-centered approach that is used to solve the world’s most wicked challenges, as well as some of our more simple problems as well – the kind that just drives us crazy! The process has been applied at the world's most innovative firms such as Google, Apple, Samsung, and Disney. And it’s more than a process- it’s a mindset that we can carry forward in our daily lives.
Who will be participating?
Anyone who is interested in learning about empathy based innovation methodology.
What will you be doing?
You will fully immerse yourself in Design Thinking by empathizing with your users, coming up with totally awesome ideas, building prototypes, and testing them. There will not be any idle time. You will be PLAYING for the full duration of the course.
Do you need to prepare?
No preparation is needed!
However, you must know how to fold papers, blow bubbles, be willing to be a character in a cartoon.
Design Challenge:
TBA
This crash course will change the way you view the world. BUT BEST OF ALL, WE ARE GOING TO HAVE A FUN AND ROCKING Friday afternoon!
Want to learn more about Design Thinking? We have prepared the video links for you!
http://www.youtube.com/watch?v=GYkb6vfKMI4 (~13 min) – See how the Design Thinking and world’s leading design firm, IDEO, came about in the first place.
http://vimeo.com/10909664 (~2 minutes) -- See how Air New Zealand, working with IDEO, uses Design Thinking to reinvent their long-haul experience.
http://vimeo.com/22342241 (~5 minutes) Understand how doing ethnographic research and empathizing deeply with your customer can often cause you to rethink your initial ideas.
http://vimeo.com/21568668 (~3 minutes) Take a visit to the Stanford d.School founded by David Kelly who also launched innovation firm, IDEO.
Who Will be leading the Fun and Amazing Crash Course?
Facilitator:
Lee Kim: Design Thinking Facilitator at Cornell University
Lee is passionate about Design Thinking. Lee has facilitated numerous workshops around the U.S. with executive teams at Fortune 500 companies, students and faculty members at universities, and with non-profit organizations. Lee applies Design Thinking in everything she does. Lee believes that by focusing our attention on the human-centered design and experience, we can arrive at solutions that are delightful and amazing.
