Every product has a design narrative, and understanding how to identify that narrative and then tell the story in compelling ways is paramount to design today. From a look at consumer and cultural currents that will impact design storylines to how they funnel down into style and color directions, this Soft Design Lab continued education event will explore the process of how new design products and services come to Market.

You’ll get a behind-the-scenes look at how the upcoming products visually interpret consumer behaviors, gaining key insight into how to tell—and ultimately sell—product stories. Jaipur Living CEO Asha Chaudhary will be sharing her creative path knowledge and experience. Plus, this discussion will satisfy IDCEC CEU certification requirements.