Design Evenings TO: Designing for Speed and Scale with AI

Design Evenings TO: Designing for Speed and Scale with AI

Date: Thursday, January 29, 2026
Time: 6:00 PM EST
Location: BrainStation Toronto, 482 Front St W, 2nd Floor

Meet the Speakers:

• Brian Lin - Design Director, Growth @ HelloFresh

Event Overview

In a world where speed and scale define success, how do design teams stay creative, cohesive, and human? In this session, Brian Lin opens the door to HelloFresh’s Growth Design practice, showing how AI is reshaping experimentation, design culture, and the way teams build together.

• Experimentation at Speed

How HelloFresh builds a culture of testing, learning, and iteration, where rapid feedback loops drive smarter decisions and better customer experiences across global teams.

• AI as a Design Partner

Explore how AI enhances research, prototyping, and creative exploration while keeping human intuition, judgment, and craft at the core of every project.

• Balancing Craft and Scale

Learn how HelloFresh maintains creativity and quality as automation and data accelerate delivery, proving that scale doesn’t have to come at the cost of design excellence.

What's included

• Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
• Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Tickets: $25