DETI Deep Dive will consist of intensive and intimate one-day virtual classrooms, limited to 25 participants each, focused on teaching both basic and new applications of typography. The program was developed for all university-level educators and graduate students. Keynotes are open to the general public with an avid interest in the future of typography and its continuing impact on all communications media. Attendees will be exposed to new pedagogies to take back to their classrooms while participating in a real-time classroom setting.

Typography Boot Camp launches the first of four, Design Educator Typography Intensives, and addresses the fundamentals of typography education and the essentials that must be included within a typography and design curriculum. Two classroom sessions will be led by renown ArtCenter faculty Pamela Olecki and Simon Johnston. Classroom I will introduce typography, its terms and history, and a series of exercises from handwritten scripts to computer typesetting exercises. Classroom II is a continuation of Classroom I, with emphasis on the formal aspects of designing with typographic elements including scale relationships, types of contrasts, asymmetry, hierarchy, composition, alignments, structures and use of negative space.

Friday July 09

• 9:00 am – 10:00 am PDT (12:00 pm – 1:00 pm EDT) Keynote: Lucienne Roberts & Dave Shaw — Not Normal, Introduction by Gloria Kondrup
• 10:30 – 12:30 pm PDT (1:30 – 3:30 pm EDT) Classroom 1: Basics I / Pamela Olecki
• 12:30 – 1:30 pm  PDT (3:30 – 4:30 pm EDT) DETI Lunchroom with Sarah Hyndman and HMCT Executive Director Gloria Kondrup
• 1:30 – 3:30 pm PDT (4:30 – 6:30 pm EDT) Classroom 2: Basics II / Simon Johnston

* Image care of Pamela Olecki