Democratizing Data Analysis: How/Why of Social Sentiment Scoring

The job of a data professional is evolving rapidly, driving many of us to platforms and technologies that were not on our radar screen a few months ago. I am certainly no exception to that trend. Most of us aren't just monitoring backups and tuning queries - we are collaborating with teams throughout the company to provide them data and insights that drive decisions. Cloud providers are democratizing technologies and techniques that were complicated and proprietary just a few months ago. This presentation walks you through how a silly idea from a soccer podcast got me thinking about how Azure Logic Apps, the Azure Cognitive Services API, and Azure SQL DB combine to provide potentially powerful insights to any company with a social media and sales presence. Join me as I walk you through building a solution that can impact your company's bottom line - and potentially yours too!

About Matt:

Matt Gordon
Data Platform Solution Architect, DMI

Matt is a Microsoft Data Platform MVP and has worked with SQL Server since 2000. He is the leader of the Lexington, KY PASS local group, a frequent community speaker, and speaker at PASS Summit 2017 and 2018. He's an IDERA ACE and 2019 Friend of Redgate. His original data professional role was as a database developer, which quickly evolved into query tuning work that further evolved into being a full-fledged DBA in the healthcare realm. He has supported several critical systems utilizing SQL Server and managed dozens of 24/7/365 SQL Server implementations. He currently utilizes that real world experience as a data platform consultant helping clients design solutions that meet their ever-changing business needs.