Define Your Digital Blueprint: Build a Strong Brand in an AI Environment
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Define Your Digital Blueprint: Build a Strong Brand in an AI Environment

By NJSBDC at William Paterson University

Overview

Learn how to navigate the world of branding in the age of AI, shaping your digital identity with expert tips and tricks.

In today’s digital landscape, your brand is more than a logo or aesthetic—it is the ecosystem of how your business shows up online, communicates value, and builds trust. In this workshop, participants will learn how to develop a Digital Brand Blueprint: a clear, strategic framework that aligns identity, messaging, content, and customer experience across all digital touchpoints.


We’ll break down the core components of a well-rounded brand in an AI-focused world, including:

  • Clarifying your brand’s core identity and value proposition
  • Developing a consistent visual and verbal language
  • Designing a strategic digital presence across website + social platforms
  • Leveraging AI tools to streamline branding, content creation, and workflow
  • Creating a content system that reinforces credibility and drives engagement


Whether you are launching a new brand or refining an existing one, this session will help you confidently build a cohesive online presence that is authentic, recognizable, and scalable.


Participants will leave with a tangible blueprint outlining the elements needed to elevate their brand in the modern digital era—plus the tools to begin implementing it immediately.


Event Details

📅 Date: Tuesday, November 25, 2025
🕕 Time: 6:00 PM – 7:30 PM
📍 Location: Ringwood Public Library


Seats are limited — reserve your spot today and take the first step toward protecting your innovations!


👉 Register now and learn how to keep your creative and business ideas truly yours.

Category: Business, Career

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Highlights

  • 1 hour 30 minutes
  • In person

Location

Ringwood Public Library

30 Cannici Drive

Ringwood, NJ 07456

How do you want to get there?

Organized by

NJSBDC at William Paterson University

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Free
Nov 25 · 6:00 PM EST