This workshop will teach you how to have powerful conversations with buyers, sellers and prospects regarding market statistics and trends. Zach Wicklein is the master of creating nuanced, value-add conversations with prospects and clients rooted in a deep understanding of market data. This training will equip you to understand market statistics in such a way that you can select the best neighborhoods to target your marketing, articulate information in listing and buyer appointments to demonstrate your expertise, gain clarity on supply and demand in micro markets, and how to make business decisions from these insights. Zach will also address what key statistics you need to know, why they matter, how they correlate with one another, and how to find and effectively gather this data to prepare for appointments and have powerful conversations.