Join us for the Data Analytics webinar with Ed Marsh.

10:30 am Pacific / 11:30 am Mountain / 12:30 pm Central / 1:30 pm Eastern

Thursday, March 15, 2018

About the webinar

We're all looking for ways to improve the customer experience. A simple place to start is to use the various forms of data already generated by your content to guide your strategy and architecture. In this session, we’ll look at various sources of data - including your own Web server, Twitter, Facebook, Google analytics, and more - and see how they can improve your documentation and content strategy. We’ll also see how using support tickets can help you better tune-in to your users and create better content.

We will be recording the webinar, so feel free to enjoy the presentation knowing that you can see the recording at a later date.

Intended Audience

The content will be introductory (e.g., > “101 level”) and will also be valuable to practitioner level attendees.

About the Speaker: Ed Marsh

Ed Marsh has always been curious about technology. As a kid, he was the one who pushed buttons to see what happened. This led to some scolding, and an award-winning career as a technical writer and eLearning developer. Ed has learned the importance of breaking down silos, managing risk, and governance while working for a major financial firm in Jersey City, NJ.

In 2015, Ed created the Content Content podcast (http://edmarsh.com/podcast), interviewing technical communicators, content strategists, and other content professionals. He is experienced in, and passionate about, information architecture and content strategy. He is also the host of the LavaCon content strategy conference podcast (http://lavacon.org/blog).