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DAP Learning Series: An Introduction to the Basics

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The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

This half-day, online class will provide an introductory training on how to use DAP’s Google Analytics data.

Concepts we’ll cover:

  1. Basic terms and concepts
  2. Common web metrics: what they mean and when to use them
  3. How to create and deliver reports
  4. Analytics and sampling


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