Customer-Facing Agentic Experiences | Contentsquare SVP of Product

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Rachel Obstler, CPO at ContentSquare, shares how to implement customer-facing AI experiences in products that weren’t originally designed for them. She highlights practical lessons on transparency, trust, and iterative learning when adding AI to legacy products.

Key Takeaways:

• How to integrate AI capabilities into existing products
• The importance of transparency and user trust in AI features
• Building cross-functional teams to accelerate AI adoption

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