You'll work in groups

To solve challenges and create customer journey maps

Learn by doing

This event is going to be an interactive workshop. We're going to help a non-profit organization with their challenges.

During this workshop, you practice

✔ How to collect and organize feedback from customer interviews

✔ How to use these insights to form user personas

✔ How to create the customer journey map for any of the user personas

✔ How to identify the pain points in each customer journey map

✔ How to flip the pain points into opportunities using HMW questions

✔ How to prioritize opportunities using Product Growth-User Needs and Effort-Impact sheets

About Organizers

Behrad Mirafshar

https://www.linkedin.com/in/behradmirafshar/

Behrad has experience in managing and designing products of various sizes. He was part of two founding teams and raised over +10M in venture capital and consulted companies across different industries such as Siemens, Volvo and Wefox.

Nicolaj Grabert

https://www.linkedin.com/in/nicolaj-grabert-477821128/

Today's climate change doesn't hold a candle compared to the chemical warfare waged on Earth more than 2 billion years ago 🔥 Then plants discovered the power of photosynthesis - and our Planet turned from red to green within a glimpse. 🌍 🍃

I question myself and humanity:

'What is the "photosynthesis" we have to come up with today, for a future without melting ice, rising sea levels and bad forecasts of the future?' 🔮

Schedule:

16:30 - Welcome

19:15 - In to Personas and Customer journey mapping

19:30 - Introduction to the challenge

19:45 - Define the user persona

20:20 - Design the customer journey map

21:05 - Present your findings

21:00 - Wrap up

About our expertise...

At Bonanza Design, we'd like to call ourselves an innovation powerhouse where we work on the toughest challenges. We help

✔ Companies to innovate at a faster pace

✔ Organizations to move towards more sustainable future

✔ Companies to accelerate through the phase of digital transformation

✔ Startup to define their customer experience strategies & design applications that matter

Instagram: @bonanzadesign