Customer Development Co-Lab (attract your dream customers)

Theme for Weds 3.12.25: Customer Profiles

You might think you know your customer well enough, but do you? A deep and detailed understanding of your customer is the context crucial to every aspect of your business. Learn and apply 7 strategies for defining your ideal customer, and walk away with tools you'll want to come back to again and again.

What is Customer Development?

Customer Development is a strategic framework used by elite universities such as Stanford & MIT. In short, it will help you build richer relationships and deeper alignment with your customers, and leave you with a variety of take away tools that will save you boatloads of time, money, headache, and heartache.

• Draft detailed customer profiles
• Perform market research including customer interviews
• Add / subtract features of your product or service, or launch a new product
• Design sales & marketing funnels
• Get valuable customer feedback
• Standardize effective and repeatable customer onboarding experiences
• Much much more.

Here are 3 reasons to come check it out the Customer Development Co-Lab:

1. Vampire customers suck. You can attract your dream customers.
2. Leading incubators and successful repreat entrepreneurs know: your relationship with your customer determines everything.
3. Building based on hindsight and isolation is the old way. We make it easier to build based on foresight, insight, and connection.