Cultural Literacy & Navigating Global Business Strategy

Cultural Literacy & Navigating Global Business Strategy

By John H. Chafee Center for International Business

Overview

Cultural literacy drives global business success; RI leaders unite to explore its strategic impact. RI case study the World Cup 2026.

Hosted by Bryant University’s College of Business in partnership with the Chafee Center for International Business and Ocean State 2026

December 9

In today’s hyperconnected global marketplace, cultural literacy has emerged as a strategic business asset—not a “soft skill,” but a measurable driver of innovation, market expansion, customer trust, and bottom-line performance. Research increasingly shows that organizations with strong cultural competence enjoy higher profitability, stronger global partnerships, and more resilient international operations.

To explore this critical shift, the Bryant University College of Business, in collaboration with the Chafee Center for International Business and Ocean State 2026, is convening a dynamic group of Rhode Island leaders from academia, government, nonprofits, and the private sector. Together, they will examine how cultural literacy shapes global strategy—and why Rhode Island businesses must leverage it to compete on the world stage.

Special Context for Rhode Island

With Rhode Island preparing to play a host role in the 2026 World Cup, this moment offers a powerful opportunity to highlight the state’s global readiness.


Hear from Liz Tanner, Executive Director of Ocean State 2026, who will provide an update on FIFA 2026 and statewide efforts to leverage the World Cup for economic, cultural, and international business impact.

Farouk CEO RI Hospitality Association will share how the hospitality sector is investing in cultural literacy to enhance visitor experience, strengthen workforce capability, and deliver exceptional outcomes during this once-in-a-generation global event.

Featuring

  • Presenter & Moderator: Liz Tanner, Executive Director, Ocean State 2026
  • Farouk Rajab, President/CEO of RI Hospitality
  • Crystal Jiang, Professor of Management, Bryant University
  • Markus Paukku, Director of Bryant’s International Business Program
  • Emi Kanemoto, Professor of Communication & Language, Bryant University (invited)
  • Jason Kelly, Director, Chafee Center for International Business
  • International Business to be named
Category: Business, Startups

Good to know

Highlights

  • 3 hours 30 minutes
  • In person
  • Free parking

Location

The Business Entrepreneurship Leadership Center - BELC - at Bryant University

100 Salem Street

Smithfield, RI 02917

How do you want to get there?

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Free
Dec 9 · 5:00 PM EST