CULTURA FC

With 5 billion fans and counting, football is more than a game — it’s pop culture, a creative movement. Independent projects are bridging the sport with creativity like never before, and Cultura FC arrives in America’s finest city to introduce us to the design side of football.

Cultura FC will host globally known football artists, creatives, movers and shakers to provide insightful talks, activations, exhibitions, pop-ups, workshops, gatherings, & more.

DAY 1: SEP 25 : WELCOME PARTY @ THE SOAP FACTORY

Street soccer tournament, live art walls, Lowrider show, Chicano art installation, photography exhibition, DJs, local gastronomy, and the creative community of San Diego will be part of a Welcome Party to the Cultura FC event.

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DAY 2 : SEP 26 : CULTURA FOOTBALL CONFERENCE @ BREAD & SALT

From projects that merge fashion with football, to design leaders of world-renowned brands, to creatives reshaping global identities, the Cultura Football Conference has been created to inspire football lovers and creative minds, on and off the pitch. The night will end with more networking opportunities between attendees and with the speakers.

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DAY 3 : SEP 27 : FOOTBALL CAFÉ @ IMPERIAL CO-LAB

Music, art installations, and a surprise pop-up experience by one of our international guests will be part of a farewell experience by Cultura FC to the local creative community of San Diego.