Taylor Swift is world-famous as a singer and cultural icon, even as a political influencer. But as a business leader? Absolutely, says Crystal Haryanto, a Bay Area economic consultant who has created the UC Berkeley course “Artistry, Policy, & Entrepreneurship: Taylor’s Version” and explores these ideas in depth in her new book The Glory of Giving Everything: The Taylor Swift Business Model.
In 2023, Swift became the first billionaire to make her fortune primarily from music. She has revolutionized the music industry and is deeply in touch with her fan base. Haryanto says we can look at Swift’s methods to learn how to adapt personal branding to different markets, treat customers as stakeholders in a business, and maximize viral marketing and merchandising.
Entrepreneurs, creatives, and fans are all welcome to hear Haryanto share her insights from one of the leading icons in the modern entertainment world.
SPEAKERS
Crystal Haryanto, Author, The Glory of Giving Everything: The Taylor Swift Business Model
In Conversation with Luke Lanterman, Lead Facilitator, “Artistry, Policy, & Entrepreneurship: Taylor’s Version”
5:30 p.m. doors open & check-in
6–7 p.m. program
7 p.m. book signing
(all times Pacific Time)
Photos provided by the speakers.
