Cross-Promotion Power In Your Hands: Build a Byway Marketing Layer Cake

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If you want to get the word out about your Scenic Byway, especially online and through social media, you can't do it alone. Cross-promotion gives you the best chance to catch people's attention in a busy and fragmented world, inspiring them to visit.

But what does the power of a compelling online presence look like for Byways and Byway partners in 2019?

It looks like a cake!

Join us for a one-hour webinar on Wednesday, February 20, 2019 at 4 p.m. Eastern to learn how to work together to build a marketing "layer cake" that ties together the individual promotional efforts of Byway partners (town governments, local/regional/state tourism organizations, Main Street organizations, individual merchants, restaurants, attractions, museums, hotels, parks, etc.) on top of digital marketing work by the Byway itself. Add some yummy icing with social media customer service - plus getting found with your listings on services like Google My Business - and you've baked your way to success.

Your webinar hosts are Leslie McLellan and Sheila Scarborough from Tourism Currents - the experts in social media training and education for tourism.

---->> A session recording will be available for those who register, including anyone who can't attend the live event.

Keep up with the latest scenic byways/heritage highways knowledge and trends through our 2019 educational webinar series; quality online learning brought to you by the National Scenic Byway Foundation and its official online training partner, Tourism Currents.

Once you have registered and paid, you will get a confirmation email from GoToWebinar about how to join the webinar live on February 20.

No travel or paper tickets required - all events are online with GoToWebinar.

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How can I contact the organizer with any questions?

The email goes to both Leslie McLellan and Sheila Scarborough.

What's the refund policy?

Full refund up to 1 day prior to the webinar

Is my registration fee or ticket transferrable?

Unfortunately not - your GoToWebinar registration is specifically for you.

Date and Time

Refund Policy

Refunds up to 1 day before event

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