CRO/Founders Revenue Pipeline Best Practices - Tips, Tactics and Strategies

Hi!

We are hosting a live monthly roundtable every 2nd and 4th Tuesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my featured guests!

Purpose:
To create a collaborative environment for Chief Revenue Officers & Chief Executive Officers, including other senior revenue leaders to share strategies, tackle challenges, and exchange practical insights. This exclusive, invite-only session aims to help participants refine their revenue growth playbooks and build a strong network of peers.

CRO, CMO, COO, and Founder Roundtable Discussion Guide

🔥 Growth & Revenue Strategy (CRO-Focused)

1. What’s one bold move you’ve made in the past year that significantly impacted your revenue pipeline?
2. How are you balancing short-term pipeline goals with long-term brand building?
3. Where are you seeing the highest ROI — outbound, inbound, or partner-led growth?
4. What KPIs are you tracking that others often overlook but have made a real difference?
5. How are you using AI or automation to accelerate revenue generation without sacrificing personalization?

🎯 Brand & Demand Creation (CMO-Focused)

1. What’s one marketing channel you’ve deprioritized recently, and why?
2. How are you aligning brand storytelling with sales activation?
3. What’s working for you when it comes to content that actually converts?
4. Are you seeing a shift in buyer behavior that’s changed your GTM approach?
5. What are you doing to ensure Marketing and Sales stay aligned?

⚙️ Operations & Scalability (COO-Focused)

1. What internal bottleneck slowed you down last quarter, and how did you solve it?
2. How do you balance building scalable systems with maintaining a high-performance culture?
3. What operational metrics are most predictive of company health for you?
4. How do you structure teams to stay agile during rapid growth or shifts in strategy?
5. Where are you investing in tech or process automation to reduce overhead or increase output?

🚀 Vision & Leadership (Founder-Focused)

1. What’s one assumption you had at launch that’s been completely overturned?
2. How do you personally stay connected to the voice of the customer as you scale?
3. When was the last time you said “no” to a tempting opportunity — and why?
4. How do you protect your team’s culture as you bring in more senior hires?
5. What’s your biggest leadership lesson in the past 6 months?

🤝 Cross-Functional/Alignment Questions

1. Where do you see the most friction between departments, and how are you solving it?
2. How do you align go-to-market across Product, Marketing, Sales, and CS?
3. What does your feedback loop between Sales and Marketing look like in real time?
4. What does “success” mean for your leadership team in the next 12 months?
5. What are you doing differently to retain top talent in today’s market?

If you want to chat 1 on 1 as well then let's set up a quick chat over Zoom and/or join our roundtables or masterminds. Please feel free to send me your calendar link or use mine: https://calendly.com/fullthrottlefalato/virtualcoffee