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Thursday, October 16

CRM EDGE / Presented by RI

By RI

Leveraging AI for Customer Growth in 2026

Date and time

Location

Le Germain Hotel Toronto Maple Leaf Square

75 Bremner Boulevard Toronto, ON M5J 0A7 Canada

Agenda

1:30 PM - 2:00 PM

Doors open, welcome and registration

2:00 PM - 2:40 PM

Is AI helping marketers grow their business?

Scot Riches, President, RI

While AI continues to be a top priority for CMO's, should it be? Scot will showcase some recent finding and actionable insights from RI’s research on AI's influence on customer decision making.

2:40 PM - 3:20 PM

AI and Marketing: A Thought-Leadership Panel

Moderated by Olie Navrotska, Strategy Lead, RI

Natalie Jones, Chief Marketing Officer, Tangerine

Jennifer Chong, Director, Trillium Health Foundation

Client-side marketers share where they are in their AI journey. What’s working, what’s not and what’s next.

3:20 PM - 3:30 PM

Break

3:30 PM - 4:10 PM

Gen AI Playbook Moves to Drive Growth, Not Just Hype

Tim Dolan, Principal Consultant and Trainer, Kickframe

4:10 PM - 4:50 PM

Gen AI Gets Real: A Marketers Panel

Moderated by Kari King, Chief Creative Officer, RI

Kimone Nichols, Director, Creative Operations, Circle K

Mike Oliver, Director of Product Design, Loblaw Digital

Cary Smith, Senior Director of Content, Knix

Stories from the front lines: Client-side marketers discuss experiences with implementing various GenAI tools, sharing key learning and watchouts.

4:50 PM - 5:00 PM

Closing Remarks

5:00 PM - 7:00 PM

Networking Cocktails and Bites

Good to know

Highlights

3 hours
In person
Doors at 1:30 PM

Refund Policy

No refunds

About this event

Business • Sales & Marketing

Join us for a focused event geared to marketers who want to put AI to work in 2026. Hear from senior marketing leaders and peers as they share real-world experiences and practical steps you can take to personalize more effectively, deepen engagement, and grow customer lifetime value.

Through interactive speaker sessions and panels, you’ll walk away with clear, actionable ways to make AI part of your day-to-day CRM strategy.

Organized by

RI

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