Creativity Speaks: Phil Tretheway, Tamara Lawrence, & Heather Orr-Martinez

Creativity Speaks celebrates local creatives, inspires audiences with stories from creative voices beyond their own fields, and brings Sacramento’s creative community together. Our live, salon-style events feature both traditional and unconventional creatives—drawing a diverse audience and fostering connections across industries.

Creativity Speaks is committed to equitable representation and the belief that creative thought is most powerful when it reflects a range of voices and experiences.

This months featured speakers are ALL FOUNDERS of Creativity Speaks.

Special Guest Speakers:

• Heather Orr-Martinez is Principal and Creative Director at Thomas|Ferrous Design in Sacramento, where she merges creativity and functionality across industries, especially in food and packaging. With deep roots in the local creative scene since 2000, Heather is a founding force behind Creativity+—the precursor to Capital Creative Alliance (CCA)—and a longtime advocate for design that shapes meaningful consumer experiences.
• Tamara Lawrence is a global Creative Director, brand strategist, and storyteller with 20+ years of experience shaping campaigns for top-tier brands like Disney, Uber, Zillow, and Visit California. As co-founder of Creativity+ and a driving voice behind CCA, she’s committed to building vibrant creative communities and elevating the next generation of leaders.
• Phil Tretheway is a third-generation Sacramentan and award-winning Creative Director at Position and Board President at Capitol Creative Alliance. With two decades of experience in branding and digital design, he’s also a champion of community leadership—co-founding Creativity+ and serving as current President of the Capital Creative Alliance. Phil’s work has earned accolades from Comstock’s Magazine, Sacramento Business Journal, and Sacramento Magazine—and when he’s not designing, he’s raising a family and perfecting his ribs recipe.

Why This Matters

For 10 years, we’ve been tearing down silos, lifting up new voices, and fueling Sacramento’s creative fire. This event series honors that legacy—and sets the tone for the next decade.

About Creativity Speaks
Creativity Speaks is a program designed to celebrate local creatives, offer attendees a source of inspiration from creatives outside their industry, and strengthen Sacramento's creative community. The program manifests as live salon-style events and features traditional and non-traditional creatives to help draw a mixed audience and encourage intermingling between creative industries. Creativity Speaks is dedicated to equitable representation and a celebration of the diversity of creative thought.

Become a member!
When you become a Capitol Creative Alliance member you’ll have access to a discount code for all Creativity Speaks events! Sign up today at https://capitol-creative-alliance.circle.so/home and use the code in our "Happenings" tab.