Creating Teamwork, Not Tension in a Collaborative Environment

Masters’ Institute
Presented by Eastern Bank

Topic Description

The integration of marketing and communications is a challenge that all organizations are facing. Confident professionals welcome it, but others fear it. How do you create an environment that fosters a true working relationship - understanding and respecting what both bring – and, perhaps, don’t bring – to the table, and, ultimately, delivering for the agency and/or brand. This Masters’ Institute will explore the challenges, opportunities, and different paths in re-writing teams and roles to create teams that can effectively tackle today’s marketing landscape and optimize value for clients. Designed for senior-level communicators with at least 10 years experience, this edition is intended for those who tackle these challenges daily, as well as those who want to begin to understand this aspect of the business.

When

Thursday, November 3
7-7:30 a.m. Networking Breakfast
7:30-9 a.m. Roundtable Discussion

Where

Eastern Bank
265 Franklin Street, Boston

Panel

Laura Tomasetti, CEO and Founder, 360 Public Relations
Ben Grossman, VP Strategy Director, Jack Morton Worldwide
Laura Driscoll, Senior Director, Communications, Renal Care Solutions and Early Technologies, Minimally Invasive Therapies Group, Medtronic

Attendance

The Masters Institute is a private, invite-only event for PR practitioners with at least 10 years of experience. It is free to members and first-time non-members. Those non-members who have attended previous Masters’ Institutes must pay $125, which is the equivalent of a one-year, individual membership.

About Masters' Institute

The Publicity Club of New England's Masters’ Institute is a targeted program for experienced communications professionals. These programs are intimate (less than 30 people), lively and include frank discussions about issues, challenges and opportunities facing many senior executives at service provider organizations and corporate and non-profit communications departments in New England. Topics discussed at past Masters’ Institute programs have included the state of the public relations industry, crisis communications, internal communications, social media and the blurred lines between advertising and PR.

Creating Teamwork, Not Tension in a Collaborative Environment

Masters’ InstitutePresented by Eastern Bank

Masters’ Institute
Presented by Eastern Bank