How can you ensure that your messages resonate widely and build meaningful connections?

Stories are among the most effective ways to communicate. Storytelling can help your organization increase its impact in areas including board development, audience engagement, fundraising and even staff recruitment. Join us for a hands-on lunchtime workshop with Daria Torres, a strategy consultant and leader of the Philanthropy Network of Greater Philadelphia’s Equity in Philanthropy Cohort, and Susan Tabor-Kleiman, a persuasive communication consultant and MBA lecturer.

Through discussion and interactive exercises, you will explore the “Principles of Resonant Stories” and practice using this framework to enhance your messaging and transcend the limits of “narrow-tives.” This session will use concrete examples of inclusive storytelling and provide actionable ideas to improve your connection with many different constituencies.

EVENT AGENDA

11:45 a.m. – 12:00 p.m. | Registration
12:00 p.m. – 12:30 p.m. | Lunch and Introductions
12:30 p.m. – 3:00 p.m. | Facilitated Workshop

Lunch will be provided. Please register by February 4, 2020.

Tickets are $45 for members of the Greater Philadelphia Cultural Alliance and $55 for non-members. If cost is a barrier to your attendance, please inquire about partial scholarships by emailing events@philaculture.org.

PRESENTERS

Daria Torres is a proven strategist and executive-level advisor, with analytical acumen honed in former roles as a McKinsey & Company engagement manager and Lockheed Martin systems engineer. As founder and managing partner of Walls Torres Group since 2004, her consulting activities have spanned C-suites and boardrooms across the globe and have been cited as critical for sustainable growth, institutional transformation, sound governance and outsized impact. Daria is also an award-winning and top-rated university faculty member, with deep expertise in persuasive communication and a reputation for delivering pragmatic insights that enable immediate real-world application. Through numerous affiliations, including The Wharton School, Rutgers University, The Enterprise Center, Exude Inc., Goldman Sachs 10KSB, Management Leadership for Tomorrow, Philanthropy Network of Greater Philadelphia and several Chambers of Commerce, Daria has advised scores of growth-minded business leaders, social entrepreneurs and start-up founders, including one of the $1 million prize-winning teams in the global Hult Prize competition. Daria is also a vital contributor and thought leader within her local and larger communities, serving in a leadership capacity on several boards, including the IDEA Fund at her alma mater, the University of Virginia.

Susan Tabor-Kleiman, JD is a university lecturer and persuasive communication consultant who helps business leaders communicate messages that resonate. Her global clients have included celebrities and public figures, Fortune 500 executives and others from a range of industries including nonprofit, technology, law, pharma and media. Susan has conducted in-house trainings at some of the nation’s most recognized companies, and conference engagements and media appearances include The Women in Payments Symposium (London), The Pennsylvania Conference for Women and MSNBC’s Your Business with JJ Ramberg. A former Philadelphia Assistant District Attorney and civil trial lawyer, Susan serves as a volunteer mentor through American Corporate Partners, a nonprofit organization that supports our veterans in achieving business success as civilians.

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How can you ensure that your messages resonate widely and build meaningful connections?

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Creating Resonant Stories