Creating Enterprise Value with IP

Most founders assume IP is something only tech giants or biotech firms need to worry about.

But for mid-market companies preparing for an exit, intellectual property is one of the most overlooked—and most valuable—drivers of enterprise value.

In this one-hour tactical webinar, IP strategist and attorney Brenna Legaard (Invenio) breaks down the fundamentals of patents, trademarks, copyrights, and trade secrets—what they really protect, how buyers evaluate them, and how they can dramatically increase your company’s valuation and deal attractiveness.

This session is designed specifically for mid-market business owners planning an exit in the next 1–5 years who want to strengthen their competitive moat, de-risk their business, and increase buyer confidence.

What You’ll Learn

• Why IP shows up in the U.S. Constitution—and why buyers care today

• The five categories of IP every founder should understand (with real founder stories)

• How patents (utility + design) actually work—costs, timelines, payoff

• How to protect trade secrets before a buyer discovers you haven’t

• How brands, creative assets, and proprietary processes add to deal value

• Exact steps to take NOW to build an IP portfolio buyers love

Who This Webinar Is For

• Founders planning to exit in the next 1–5 years

• CEOs building moats, pricing power, and differentiation

• Owners who want to increase valuation by reducing risk

• Businesses with proprietary processes, tech, or brand equity

• Anyone unsure what IP they actually have—or how to use it