Creating Brand Synergy Across Digital Channels to Convert

If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.

Your brand is more than a logo—it’s the way clients discover, experience and ultimately trust your business. In this results-driven workshop, creative director and marketing guru Christie Kuehner Tonnessen will unpack the digital trifecta every design professional needs to stand out: cohesive branding, a compelling social media presence and a website that converts browsers into buyers. From refining your visual identity to shaping how you show up online, you’ll learn proven tools and strategies to position your brand with clarity and consistency. You’ll learn the customer journey—from first impressions on social, to engagement through content, to decision-making on your site—so you can see exactly how each channel works together to move clients from curiosity to commitment.

In this class, attendees will learn:

• How to audit your current digital presence to uncover gaps, strengths and opportunities for growth
• The distinct roles branding, content, social media and web design play in guiding clients through the customer journey
• How to translate your brand identity into a cohesive visual and digital story that connects across platforms
• Best practices to align website design and user experience with clear conversion goals

By the end of class, attendees will have:

• Proven best practices for refreshing and refining their brand identity
• A clear, step-by-step framework for creating social media content that authentically tells your brand story
• Actionable insights for building or updating a website that combines beautiful design with user-friendly functionality
• A practical roadmap for integrating branding, social media and web presence into one cohesive digital strategy

Additional Information: This is an online course conducted through Zoom. You will receive an email with information on how to join.

About the Instructor: Christie Kuehner Tonnessen is the founder and creative director of Tonnessen Studio. Before launching her business in 2023, she was the brand director at Schumacher, where she oversaw both content creation and brand marketing. Previously, she worked at Ralph Lauren and Sotheby’s International Realty, focusing on global marketing, digital marketing, content creation and social media. Based on her interest in supporting smaller brands, she pivoted from these high-profile roles to her namesake studio, where she works on a more intimate level with up-and-coming companies to develop close, trusting relationships with designers and principals.

BOH Insider members get unlimited free LAUNCH classes.

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.