Creating a Powerful Online Presence: Website Customization Best Practices

Your website is often the first impression your organization makes — but is it really working for you?

Many mission-driven organizations struggle with templated, outdated, or overly complex websites that don’t reflect their value or support long-term engagement. The truth is: a powerful online presence doesn’t come from just having a site — it comes from having the right site.

From personalized user experiences to streamlined navigation and mobile-first design, effective website customization can transform your site from a static page into a strategic engagement and conversion tool.

In our upcoming webinar, Creating a Powerful Online Presence: Website Customization Best Practices, we’ll explore what makes a website not just functional, but impactful — and how smart customization choices can support membership growth, stronger engagement, and better user satisfaction.

You’ll learn:

✅ Common website pitfalls that hurt engagement — and how to fix them

✅ Best practices for customizing design, content, and layout for your audience

✅ Real-world strategies that leading organizations are using to drive conversions

Stick around after the presentation for a live Q&A session!

Can’t attend live? Email our host at aliah.reyes@nexusmarketing.com, and we can send you a copy of the recording to your email.

💼 About Nexus Marketing

Nexus Marketing is a trusted partner for SEO and digital marketing in the mission-driven sector. We specialize in helping associations, nonprofits, and socially focused businesses build meaningful online engagement through SEO, content marketing, and customized strategies.

💼 About Strategic Association Solutions

Strategic Association Solutions (SAS) is an Accounting, Technology and Creative Services consultancy. SAS recently spun off from Kellen, a leading association management firm with headquarters in Washington, DC. SAS provides services for more than 50 Kellen clients, and is branching out to serve stand-alone non-profit 501(c)(6) and 501(c)(3) organizations.

At SAS, our passion is working closely with our clients to understand not just their current needs, but also future growth opportunities, and we build our solutions to be both flexible and scalable. We never look at a website redesign or AMS implementation in isolation. Instead, we think about the whole ecosystem of technologies, processes and people.

🗣️ About the Presenters

Aliah Reyes, Client Solutions Executive for Associations, Nexus Marketing

Aliah serves as a Client Solutions Executive for Associations at Nexus Marketing. Having been with the company for 3 years, she has owned multiple research and outreach projects for the team, leading to a steady increase in Nexus’ roster of satisfied clients. She holds a bachelor’s degree with honors in Speech Communication from the University of the Philippines and a certificate in Global Studies from the University of Tokyo. During her free time, she enjoys expanding her palate in food and music.

Michael Patti, Vice President of Technology, Strategic Association Solutions

Michael Patti is the Vice President of Technology with Strategic Association Solutions (SAS). In his role, Michael has overall responsibility for developing, implementing and maintaining association management systems (AMS); Content Management systems (CMS); Microsoft M365 environments; and computing hardware. Michael leads a team of systems analysts, programmers, UI experts and M365 administrators to craft tightly integrated solutions for our clients. SAS chooses best-of-breed platforms such as WordPress CMS, re:Members AMS, Microsoft SharePoint, Cadmium Elevate LMS and Higher Logic community and marketing platforms. Michael holds BAs in sociology and music from Knox College. In his spare time, Michael enjoys playing guitar and taking long-distance bike rides in and around Chicago.

*By signing up for this event, you agree to be contacted by the speaker/s.