Creating a Digital Marketing Strategy for Your Arts Organization
Boost your nonprofit's impact! Learn to craft a digital strategy, grow support, and engage audiences in this Jersey Arts Marketers session.
Date and time
Location
New Brunswick Performing Arts Center (NBPAC)
11 Livingston Avenue New Brunswick, NJ 08901Refund Policy
About this event
- Event lasts 4 hours
- Free venue parking
In today’s digital landscape, having a strong online presence is essential for nonprofit arts organizations to engage audiences, increase visibility, and drive support. This interactive professional development session will guide you through the critical steps in creating a comprehensive digital marketing strategy tailored to your organization’s unique mission and goals.
Participants will explore key topics such as data analytics, media planning and industry trends . Through hands-on exercises and real-world examples, attendees will learn how to leverage digital tools and platforms to effectively promote events, fundraise, and build lasting relationships with supporters.
By the end of the session, participants will leave with a customized digital marketing framework and actionable strategies to enhance their organization’s impact in the community. Whether you're a small team with limited resources or a more established organization looking to refine an existing strategy, this session will provide the insights and tools needed to maximize your digital outreach.
Speakers: Grapeseed Media
Intended Audience – Arts Organization Staff
- Marketing and communications staff
- Executive directors and development professionals
- Social media managers and content creators
- Anyone responsible for audience engagement and outreach in a nonprofit arts organization
Key Takeaways
- Discover what makes an effective marketing and digital media foundation rooted in Search, Social and Programmatic Media best practices
- Thoroughly understand the current digital media and arts marketing landscape to advance current digital media efforts
- Create your own media plan in an interactive session inclusive of selecting the most powerful components, such as: media channels, creative messaging, targeting tactics, goals and more
- Harness the tools to effectively measure campaign performance and read reports for future campaign optimizations
Session: 1:00pm - 5:00pm ($35 | Free for ArtPride Members with Promo Code)
Networking Reception: 5:00pm - 6:00pm (Free for all attendees)
Frequently asked questions
There is a $35 per/person fee to attend the session. Staff members of ArtPride New Jersey member organizations can register for FREE with a promo code. Contact ArtPride's membership department at <membership@artpridenj.org> if you need your code. The Networking Reception is free for all attendees.
No. The reception is free for all attendees. Light refreshments will be served and a cash bar available. We do ask that you RSVP for the reception as part of your registration so we have an accurate count.
Free parking will be available for attendees in the NBPAC parking garage (60 Bayard Street) behind the New Brunswick Performing Arts Center. You will be sent instructions to register your vehicle prior to the event. Alternative parking options are also available in nearby locations.
The session will take place in the 3rd Floor Exhibition Space. Follow the signs when you arrive at NBPAC.
We recommend bringing a laptop and a copy of your current digital media plan (if you have one). If you do not have a plan, that's ok. We hope you'll leave the session with a framework for creating a plan for your organization.
Coffee and bottled water will be provided during the workshop. Light refreshments and a cash bar will be offered during the optional Networking Reception immediately following the session.