Creating a Business Idea That Works | LM, 1/21

Many people have a business idea and passion for it. But few understand or have the research to prove the idea will work.

The goal of this course is to provide you with the tools to analyze your customers, industry, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity.

During this course, you will:

• Determine the market problem your business will solve
• Develop a framework and research plan to better understand your target customer, industry, and competitors
• Develop a unique value proposition (UVP) statement
• Draft your business concept statement

This course is the second module in the NYC Department of Small Business Services’ (SBS) five-course Introduction to Entrepreneurship series. If you are a pre-startup, we recommend you complete the first course in this series, “First Step to Starting a Business,” before taking this course.

Class Duration: 2 Hours

This is an online webinar. You will receive the details needed to join within 24 hours before the scheduled start time. To receive these details, you MUST register beforehand.

Our sessions are not record. Only those who attend will receive the course materials.

Reasonable Accommodations 

Auxiliary aids and services are provided for individuals with a disability upon request. This includes: accessibility for wheelchairs/other mobility devices, American Sign Language (ASL) interpreter, induction loop system, assistive listening system, braille, large print, real time captioning, and more. Please select the aid(s)/service(s) that you need on the registration form. 

Please note: requests must be made no later than 72 hours prior to the event.