Craft fairs: Secrets to Turn Craft Fair Visitors Into Buyers - Monterey

This online event provides insights on how to turn craft fair visitors into buyers, specifically for the creative community in Monterey. If you are a maker or artist who participates in local craft fairs, from Old Monterey to Pacific Grove, you understand the challenge of attracting attention and making sales. This session is designed to give you practical, straightforward strategies to improve your results. You will explore simple changes you can make to your booth and your approach that can make a significant difference in how many visitors become customers.

We will move beyond basic advice and focus on the subtle details that experienced vendors use at Monterey-area events. Understand the psychology of a craft fair shopper in our unique coastal community. Learn about creating a booth layout that invites people in, rather than pushing them away. We will discuss how to price your items effectively for the local craft fair environment. You'll also explore how to communicate the value of your handmade goods without being pushy. This is about making your booth a place people want to stop and shop.

In this session, you will get insights on:

• Setting up your display for maximum impact and customer flow.
• Engaging with visitors in a genuine way that encourages them to browse longer.
• Simple sales techniques that feel natural and respectful to both you and the customer.
• Pricing strategies that reflect the quality of your work and appeal to buyers.
• Understanding common mistakes that cause potential customers to walk away.

This is a focused talk for Monterey creators who want to make their time at craft fairs more profitable and enjoyable. You will leave with a clearer understanding of how to connect with people and convert interest into sales. Discover the small adjustments that lead to bigger results and make your next local event your best one yet. While designed for the Monterey community, our online format means these secrets are accessible to creators worldwide, providing a foundation for growth at every event you attend.