Craft fairs: Secrets to Turn Craft Fair Visitors Into Buyers - Midland

This online event provides insights for the Midland creative community on how to turn craft fair visitors into buyers. If you are a Midland maker or artist, you understand the challenge of attracting attention and making sales at local events. This session is designed to give you practical, straightforward strategies to improve your results. You will explore simple changes to your booth and your approach that can make a significant difference in how many visitors become customers, whether you're selling downtown or at a community festival.

We will move beyond basic advice and focus on the subtle details experienced vendors use to thrive. Understand the psychology of a shopper at a busy Midland craft fair. Learn about creating a booth layout that invites people in. We will discuss how to price your items effectively for our local market. You'll also explore how to communicate the value of your handmade goods without being pushy. This is about making your booth a place people want to stop and shop.

In this session, you will get insights on:

• Setting up your display for maximum impact and customer flow.
• Engaging with visitors in a genuine way that encourages them to browse longer.
• Simple sales techniques that feel natural and respectful.
• Pricing strategies that reflect your work's quality and appeal to local buyers.
• Understanding common mistakes that cause potential customers to walk away.

This is a focused talk for creators who want to make their time at fairs more profitable. You will leave with a clearer understanding of how to connect with people and convert interest into sales. While designed with the Midland maker in mind, these principles are universal, and we welcome creators to join us online from anywhere. Discover the small adjustments that lead to bigger results and make your next event your best one yet.