This online event provides insights for the Keene maker community on how to turn craft fair visitors into buyers. If you are an artist in the Monadnock region who participates in craft fairs, you know the challenge of attracting attention and making sales. This session is designed to give you practical, straightforward strategies to improve your results at local events. You will explore simple changes to your booth and approach that can make a significant difference in how many visitors become customers.
We will move beyond basic advice to focus on the subtle details that experienced vendors use at New England craft fairs. Understand the psychology of a shopper in the Keene area. Learn about creating a booth layout that invites people in. We will discuss how to price your items effectively for our local craft fair environment and explore how to communicate the value of your handmade goods. This is about making your booth a place people want to stop and shop.
In this session, you will get insights on:
- Setting up your display for maximum impact and customer flow.
- Engaging with visitors in a genuine way that encourages them to browse longer.
- Simple sales techniques that feel natural and respectful.
- Pricing strategies that reflect the quality of your work and appeal to buyers.
- Understanding common mistakes that cause potential customers to walk away.
This is a focused online talk for Keene creators who want to make their time at craft fairs more profitable. While designed with our local community in mind, these insights are accessible online to makers anywhere. You will leave with a clearer understanding of how to connect with people and convert interest into sales. Discover the small adjustments that lead to bigger results and make your next Keene event your best one yet. Learning these secrets is key to building a more successful craft business.
