Craft fairs: Secrets to Turn Craft Fair Visitors Into Buyers - Columbus

This online event, designed for the Columbus creative community, provides insights on how to turn craft fair visitors into buyers. If you are a maker or artist participating in Columbus-area craft fairs, you understand the challenge of attracting attention and making sales. This session gives you practical strategies to improve your results at any local event. You will explore simple changes to your booth and approach that can make a significant difference in how many visitors become customers, whether you're at a neighborhood market or a larger festival.

We will move beyond basic advice to focus on the details that experienced vendors use. Understand the psychology of a craft fair shopper in the Columbus market. Learn about creating a booth layout that invites people in at a bustling local fair. We will discuss how to price your items effectively for our community's environment. You'll also explore how to communicate the value of your handmade goods without being pushy. This is about making your booth a place people want to stop and shop. While tailored for Columbus, these insights are accessible online to creators everywhere.

In this session, you will get insights on:

• Setting up your display for maximum impact and customer flow.
• Engaging with visitors in a genuine way that encourages them to browse longer.
• Simple sales techniques that feel natural and respectful to both you and the customer.
• Pricing strategies that reflect the quality of your work and appeal to buyers.
• Understanding common mistakes that cause potential customers to walk away.

This is a focused online talk for creators who want to make their time at Columbus craft fairs more profitable. You will leave with a clearer understanding of how to connect with people and convert interest into sales. Discover the small adjustments that lead to bigger results and make your next local event your best one yet. Learning these secrets is key to building a more successful craft business and provides a foundation for growth at every event you attend.