The practitioner channel has long been a source of new thinking and innovation in the dietary supplement industry and COVID-19 has only increased the need for forward-looking solutions. Integrative healthcare practitioners offering dietary supplements and functional food products as part of their practice are facing unique challenges during the pandemic—as well as finding opportunities to enhance patient care and education. In this webinar, experts will share first-hand reports from the field and how they are addressing practitioner needs and patient preferences alongside supply chain challenges. We’ll give an overview of the current practitioner landscape, how innovation and technology are shaping its future, and why all supplement companies—not just practitioner brands—need to know about the growing integrative physician market.

Learn about

Why all supplement companies should care about integrative healthcare practitioners
How office closures and migration to telemedicine has affected practitioners and what this means for practitioner channel supplement brands
Legal and regulatory concerns for advertising in the practitioner space
Suggestions for communicating with the healthcare practitioner audience
Data on supplement sales during COVID-19 and a look ahead at the mid-term “new normal” and long-term “new normal”
Practitioner channel companies as innovators supporting health conditions and reducing risk through integrative medicine
Future of the practitioner channel and current & evolving fulfillment technologies
Data from Pure Branding’s proprietary overview of healthcare professionals in the U.S. and Canada

With:

Alex Keller, ND Medical Director, Fullscript
Yadim Medore CEO, Pure Branding
Erik L. Goldman Editor & Co-Founder, Holistic Primary Care - News for Health & Healing
Kyle Bliffert President and CEO, Atrium Innovations - a division of Nestlé Health Science
Kristi Wolff Partner Partner, Kelley Drye & Warren LLP
Matt Schueller Chief Strategy & Innovation Officer, Nature’s Way

Moderated by:

Luke Huber, ND, MBA Vice President, Scientific & Regulatory Affairs, CRN

COVID-19 Impact on Practitioner Dietary Supplement Channel Webinar