This session introduces key digital marketing concepts for Small Business Owners. It will provide an overview of what you can expect if you decide to sign-up for the self-paced Power Through Digital Marketing course designed for Small Business Owners. Here is the course overview that we will discuss:
- Module 1: Data-Driven Planning — Choose KPIs, set a weekly review, create trackable links (UTMs).
- Module 2: Social Media — Optimize profiles/CTAs, build pillars, create a consistent posting rhythm.
- Module 3: Content Management — Use keyword ideas, design fast, schedule and recycle evergreen winners; email basics.
- Module 4: SEO Success (incl. Local SEO) — Improve on-page basics, structure for search, optimize Google Business Profile for local visibility.
- Module 5: Paid Advertising — Small, low-risk tests, message-matched landing pages, negatives/exclusions, budget guardrails.
- Module 6: Reporting & Analysis — One-page snapshot or dashboard, if/then decision rules, monthly roll-ups.
The purpose of the this Free Preview is to help you discover more about the Power Through Course and if it is right for you and your business. You can also learn more at https://power-through.com/sign-up
Two Bonus Takeaways Just for Attendees
