Coup de Rouge

On August 8th, something extraordinary is happening at 9,416 feet.

Set at the summit of Red Lodge Mountain, this high-elevation fine art and fashion event brings together the raw beauty of the land with the bold voices shaping the future of Western and Indigenous design.

Imagine a ridgeline runway with sweeping mountain views, museum-quality collections from visionaries of the West, and a lodge filled with fine art—each piece echoing the stories of place, culture, and identity. We’ve partnered with Rocky Mountain Modeling Agency, renowned artist Kevin Red Star, and a close-knit circle of creatives to create an experience that is both reverent and groundbreaking.

Montana and Western art are having a cultural moment—and we’re here to give it a stage.

Think of it as the Sundance of fashion: bold, elevated, and rooted in story. This is where contemporary expression meets heritage, where tradition walks alongside innovation, and where the land itself becomes part of the narrative.

This is more than a fashion show. It’s a cultural experience.

Funds raised will also go to support Missing and Murdered Indigenous Women (MMIW).