Content that Converts & Connects

About the Event

Content is more than just words on a screen—it’s the bridge between you and your audience.

When your content connects on a human level and strategically guides people toward your offers, you create a brand presence that feels both magnetic and effective.

In this Social Savvy Société workshop, we’ll dive into how to create content that not only resonates deeply but also converts—without forcing, faking, or burning yourself out.

This Workshop is For You If You’re:

✨ Struggling to balance connection with conversion in your posts
✨ Unsure how to create content that actually leads to sales (without sounding “salesy”)
✨ Tired of posting and praying, hoping something sticks
✨ Curious about frameworks that make content creation easier & more effective
✨ Wanting to show up consistently with confidence + clarity
✨ Ready to create content that feels aligned, authentic, and impactful

What to Expect

🧠 Teaching on the psychology behind why content converts
📱 Frameworks for creating connection-driven content
🎯 Practical tools for writing content that leads to action (without being pushy)
💬 How to weave sales into your posts, stories, emails, and videos
🌿 Guidance on aligning your energy with your message so content creation feels natural
📝 Interactive exercises to apply the strategies to your own business in real time

You’ll Leave With

💡 A content creation method you can rinse + repeat for consistency
💬 Confidence to sell through your content while staying authentic
🌟 Messaging that attracts your ideal clients with clarity and ease
📈 Strategies to guide your audience from connection → conversion
💕 A new sense of ease around showing up online + talking about your offers

Why It Matters

Content is how you connect with your audience before they ever hop on a call or buy from you.

When you learn to create content that builds trust, connection, and curiosity—and clearly shows the path to your offers—you unlock the ability to grow your business with more flow, ease, and impact.

Creating content that converts isn’t about tricking people. It’s about:
🤝 Building real relationships
🔍 Understanding what your audience truly needs
🌟 Owning your voice + expertise
💬 Guiding them toward the solution you offer

Hosted by

👩‍💼 Lauren Najar – Marketing Strategist & Business Coach

🎨 Jessica Enriquez – Brand Strategist & Designer

Powered by Sisterhood Social Co.

This workshop is part of Social Savvy Societe — an initiative of Sisterhood Social Co., a community-driven organization creating intentional spaces for women to connect and grow together.

Powered by Indiana Economic Development Corporation

IEDC CCF Fund provides matching grants to support new community collaborations, services and programming that will serve Indiana’s entrepreneurial ecosystem with a focus on education, connection and acceleration.

Hosted at Lower Lincoln in Valpo

A cozy, creative venue in the heart of downtown Valpo — the perfect backdrop for intentional work, fresh ideas, and inspired conversation.

🎟 Ready to Grow Your Business?

Don’t wait — get your FREE ticket today.