We’ve all heard the adage “Content is King”, but what does that really mean? And how does that play out in 2019? Now more than ever, SEO is about satisfying the user and creating an exceptional on-site experience. A variety of factors are at play, including good site design, site speed, and UX - but in the realm of Search, content takes the lead.

This one-day intensive workshop will dig deep into SEO for 2019, show you how to craft content that ranks well in Search Engines, explores and gives step-by-step tactics for the latest search features and maximizes converting users on-site.

By the end of this workshop you will be able to:

• Understand SEO in 2019

• Analyze a Search Engine Results Page (SERP)

• Conduct a competitive analysis

• Complete a Topical Depth Analysis

• Understand advanced search features like:

• Featured Snippets and Google News and how to create copy and markup to utilize those features

• Write content that ranks well and satisfies user intent

This workshop is ideal for:

• Business owners

• Directors and managers of marketing

• Content strategists and writers

• SEO specialists

• Those wanting to better understand and improve their content and SEO

Full Description:

In an ever-changing search landscape, riddled with algorithm updates and vague tweets from “experts”, how do you know what content to write and how to make sure it satisfies Google and your customers? In this intensive one-day workshop we will teach you how to practically create, optimize and rank your content while also ensuring a great user experience for conversion.

By the end of the day you will know how to conduct topical research, scope out the competition, create in-depth “uber” content, and craft that content so that you are visible in new search features like Featured Snippets and Google News.

You will walk away with a framework for success, worksheets to guide the way, and an additional hour of post-workshop consulting where our Content Strategists will work with you one-on-one to provide specific guidance and review of your content.

Agenda: 


10:30-11am: Breakfast and Networking

11am-1pm: First Session

• SEO in 2019

• Anatomy of a SERP and Advanced SERP Features

• Topical Depth Analysis

• Featured Snippet Optimization

• Google News Optimization

1pm-2pm: Catered Lunch

2pm-4pm: Second Session

• Activity: Topical Depth Analysis

• Activity: Featured Snippet Optimization

• Q&A

4pm-5pm: Cocktail Hour 


Your Workshop Experience:

Begin the day over breakfast and networking with your group. We intentionally keep our workshops small to ensure that you get a chance to know your classmates, have direct access to subject matter experts, and get one-on-one time throughout the day.

After your first in-depth lesson block, we’ll break for lunch. Take this opportunity to talk with your instructor and other Wheelhouse experts in an informal setting during a lovely catered lunch overlooking the marina.

From there, you’ll embark on your afternoon session which includes hands-on training and activities to practice your newfound knowledge. Your instructors will be on-hand to work with you through the activities, ensuring you have a solid grasp on the topic and feel comfortable enacting these strategies in your work. You will be provided with handouts and worksheets to utilize throughout the day, and take with you for use in your future projects.

Following our final session, please join us for a cocktail hour where you’ll have the opportunity to sip wine, cocktails or have a beer and snacks while talking with a variety of Wheelhouse experts in SEO, Content, CRO, Advertising and Analytics who are happy to answer questions and provide clarity.

The day concludes after the cocktail hour, but your time with Wheelhouse hasn’t ended! Within 30 days of the workshop, we invite you to schedule an hour-long private consultation with a content expert to review your progress in content optimization, answer any questions and ensure your success.

If you have any questions about this workshop, please reach out to info@wheelhousedmg.com

We hope to see you soon!

About the Instructor:

Casey Curtis is SVP of Digital Strategy at Wheelhouse where she leads her team in implementing digital marketing strategies for a diverse range of clients, including Blue Nile, ThriftBooks, Providence St. Joseph Health, NASA and more. Before Wheelhouse she was the Director of E-commerce for Baby United where she ran the B2C channel for a popular children’s brand.

About Wheelhouse DMG:

Wheelhouse Digital Marketing Group is a performance-driven digital marketing agency working with companies large and small to discover and make the most of new opportunities in an exciting, ever-changing digital landscape.

Our Values

Wheelhouse is guided by twin missions: to be the best partner for our clients and to be the best place to work for as many people as possible. We believe that by staying focused on our clients and our team, we’re going to deliver the best possible results. Staying aligned in our core values help us to fulfill these missions:

Helpfulness

We increase our value and the strength of our bond with our clients and one another by being attuned to opportunities to be helpful, regardless of whether our current scope of work includes the help required.

Generosity

We over-deliver whenever possible – for our clients and for one another. We will behave generously toward others, confident that our generosity will be reciprocated.

Trust

We build strong bonds of trust with our clients and with one another through transparency, sharing the good with the bad and always giving sound advice, even (and especially) when that advice is not necessarily in our best interest.

Stewardship

We are good stewards of our client’s resources, making the most of the assets and investments they share with us through our knowledge, ingenuity, and resourcefulness.

Joyfulness

Our work should create joy – for ourselves and for our clients. That joy may be the delight of creativity, the satisfaction of achievement, the exhilaration of learning or simply the pleasure of laughter, but it will be a consistent part of our work together and our client relationships.