Your next level awaits.

What if you could deliver marketing that was heaps of fun to make, that customers loved and that brought tonnes of revenue back to the business?

This is how we see content marketing done well.

Great content marketing does not have a finish line, but taking the first step is still the most important part. The Content NZ training approach is all about continuous innovation - doing, learning and then doing more. Wherever you are, there’s something to learn.

This is the first of a series of workshops that together will form a complete picture of the six parts of a healthy content marketing programme.

1. Brand story and purpose
2. Audience
3. Strategy
4. Content ops - content production
5. Distribution
6. Measurement

First half: Inspiration with Simon Morton

(30 mins + questions)

Simon Morton is a seasoned storytelling and a longtime RNZ producer and presenter.

Simon founded the award winning consumer science show This Way Up in 2006. He’s a regular contributor to BBC Digital Planet and Health Check radio shows and has presented and co-produced TV shows including Why We Buy, Along for the Ride (TVNZ One), Use As Directed (TVNZ 6/7) and Forensics NZ (Prime).

Join Simon and Content NZ Chair Kris Herbert for a conversation about participatory storytelling and the importance of intent when telling a good tale.

Simon will also share his insights on what makes a good story and how to craft one. He’ll share examples from his many years producing content for BBC and RNZ and we’ll look at how these principles of media storytelling can cross over to brands.

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Second half: Action with Kris Herbert

(30 mins + questions)

After Simon sets the stage for what’s possible, you’ll get your hands dirty as we walk you through the steps to make this learning real. You’ll learn methods for discovering your purpose and using that to craft a meaningful brand story. This is the crucial first step towards effective content marketing.

Kris Herbert is a former journalist with a passion for all things storytelling. She is the chair of Content NZ and the co-founder of Creative Agent and Co-Create content agencies.

BONUS: $100 off Storytech

For anyone who wants go deeper into their brand story, Content NZ and Storytech are giving all workshop participants $100 off the Storytech digital brand story training, which gives you a full day of brand story building for your team.

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Event format

Doors open 8.30am, first presenter 8:45am. We will finish around 10:15am with time for networking or discussion.

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This event is possible thanks to support from Zoho Marketing Hub and Arise Solutions - helping businesses work smarter instead of harder!