Hi Denver Cannabis Marketers!
Cannabis Marketing Association is back for a December holiday talk. Please get excited to hear from Samantha Chin, Co-founder & Director of Marketing at PotGuide.com, one of Colorado's most visited cannabis consumer websites. The cost of this event is $10 to be paid at the door.
During Sam's talk, you will learn about:
-how to create and execute quality content online
-why content is a key component to overall marketing strategy
-how to get great results in terms of SEO, engagement, & email captures
Have you ever googled "Colorado marijuana," "Colorado cannabis," "Colorado weed," or "Colorado pot?" Your first three search results will come from PotGuide.com.
According to the Content Marketing Institute, "content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."
Two years after launch, PotGuide now has 750,000 unique visitors a month. How did they do this? Through content, of course.
See you on December 6th at 6:00pm at Cultivated Synergy!
Join the marketing community on our Meetup Page.
About Samantha Chin, Co-founder & Director of Marketing at PotGuide
With a BA in Journalism and Communications from Villanova University, Samantha got her first taste of digital marketing via a marketing internship at The Vatican in Rome, Italy. Since then, digital, social media and content marketing have been her driving passion. After gaining a foothold at small fashion start-ups in Boston and NYC, Samantha added to her arsenal with large PR agency experience in Manhattan where she developed engaging digital and content strategies, while managing several major Fortune 500 brands.
After becoming a co-founder at PotGuide in early 2015, Samantha has a newfound passion for content AND cannabis. She focuses on implementing meaningful and engaging digital marketing strategies, specifically leveraging quality content, to reach and capture a continuously growing audience of over 750,000 visitors a month. In her free time, Samantha loves traveling around the world, camping and listening to live music (or NPR).