Compliant DEI Rebranding Plan

This 90-minute virtual workshop will provide you with a structured approach to developing a compliant DEI implementation plan. You will learn how to align your initiatives with evolving federal mandates while maintaining your organization’s core values and fostering an inclusive workplace culture. This session will guide you through the process of defining clear goals, outlining actionable steps, assigning responsibilities, and ensuring compliance with federal directives.

Key Learning Outcomes:
By the end of this workshop, participants will be able to:

• Align DEI initiatives with the latest federal regulations and compliance requirements.
• Develop a structured DEI implementation plan with defined goals and responsibilities.
• Establish metrics to measure success and track compliance with regulatory mandates.
• Learn from case studies of organizations that successfully implemented compliant DEI strategies.

This course is presented by Elation Communications. Learn more about our DEI Rebranding service by visiting https://elationcommunications.com/dei-rebranding-services.

Workshop Presenter:
Jerrica Thurman, MS, MBA, CAE is a dynamic leader in strategic communications, brand transformation, and crisis management, with over two decades of experience elevating nonprofits, mission-driven organizations, and educational institutions. As President & CEO of Elation Communications, she specializes in DEI rebranding—leveraging storytelling, strategic partnerships, and crisis intervention to help organizations navigate reputational risks and authentically align their public image with their equity commitments.

Jerrica is known for guiding organizations through high-stakes communication challenges, reshaping their narrative to reflect inclusive values and long-term impact. Her work as Chief Strategy & Communications Officer for a national organization—securing a $15 million federal grant and rescuing the company’s largest revenue stream—exemplifies her ability to lead through crisis with clarity, strategy, and results.

With a background in both business and communications, Jerrica holds an MBA from Frostburg State University, an MS in Communications Management, and a certificate in Strategic PR from Towson University. She brings academic depth to her executive leadership, having served as an adjunct professor and mentor, and remains active in professional networks including PRSA, ASAE, and AFP.

Jerrica's passion for representation and equity began early in her career through her groundbreaking participation in the Emma Bowen Foundation, opening doors for minority professionals in media. Today, she continues to shape the future of inclusive leadership through thought leadership, authorship, and public speaking.

At the heart of Jerrica’s work is a commitment to authentic communication—strategically aligning brand identity, mission, and messaging to build trust, resilience, and lasting impact.